Ed Soo

CTO Worldwide Global Accounts – Innovation and Transformation Executive Ed Soo Hoo is an eclectic and renaissance styled asymmetrical thinker, crossing the intellectual and practical boundaries of enterprise and technology. Ed is known for stretching-the-box strategic thinking allowing companies expand from “Now, New to Next.” He connects the dots of technology and turns that capability into business-altering solutions for any organization. His Tetris-like talent for enabling, leveraging, and enhancing existing business models and ecosystems is truly transformational. An Industry Fellow at the Center for Entrepreneurship and Technology at UC Berkeley and executive coach, Ed brings unique insights coming from a diverse, eclectic set of rich experiences through a career that includes blue-collar teamster, global company leader, and 8 time startup exec (seed to IPO to buyout). After he dropped out of college in his first year, he played billiards for three years – every day but Christmas. Ed was ranked 6th in the world playing three cushion billiards. He was part owner of a graphic design company whose first client was George Lucas and part owner of a microbrewery and two billiards clubs. A sought-after executive and keynote speaker on business leadership, transformation, strategy and visionary, Ed presents his theories on entrepreneurial spirit, vision, and drive through a multidisciplinary perspective of the world.