Luiza Helena Trajano

Luiza Helena Trajano is the Chairwoman of the Board of Directors of Magazine Luiza. She was responsible for the innovation and growth leap that positioned Magazine Luiza among the largest retailers in Brazil over the following decades.

Putting people first, fostering an entrepreneurial mindset, innovation, and creativity are some of the principles she has always embraced and encouraged within her team. As a result of these beliefs and practices, Magazine Luiza has been ranked among the «Best Companies to Work for in Brazil» for 24 consecutive years.

She also serves as an advisor to various organizations and was named Personality of the Year 2020 by the Brazil-U.S. Chamber of Commerce. Luiza is the president of Grupo Mulheres do Brasil, which brings together over 110,000 participants in chapters across the country and abroad.

In 2023, she was appointed by the UN – UN-Habitat as a Champion of the WomenLedCities Council, a global initiative aimed at accelerating gender equality and increasing opportunities for women. This initiative will promote the achievement of the Sustainable Development Goals (SDGs) in cities and directly address gender inequality through an unprecedented transformative partnership between female leaders in both the private and public sectors worldwide.

Throughout her career, Luiza has received hundreds of accolades and awards as an entrepreneur, businesswoman, and leader. In 2021, she was the only Brazilian included in TIME magazine’s prestigious TIME 100 list, which recognizes the 100 most influential people in the world. She was also named by the British newspaper Financial Times as one of the 25 most influential women in the world, being the only Brazilian on the list.

Additionally, for the past six years, she has been ranked the most reputable business leader in Brazil by the Spanish consultancy Merco and has received numerous recognitions in Europe and the United States.

Magazine Luiza operates over 1,400 stores across 18 states and has more than 35,000 employees